Advantages of advertising in FM Radio
Advantages of advertising in FM Radio Radio sells with immediacy, intimacy and it sells everywhere. Radio stars in the theater of the mind and escapes advertising clutter. Radio is the cost effective medium and a targeted way of advertising. Radio is an active media and its reach is nice. List of FM Radio Advertising options Option Explanation 1 Jingle advertising Most popular media option for FM Radio Advertising. Radio jingle is played which can be anywhere between 10 seconds to 2 minutes. Advertising rates for jingle is the lowest rate among all other radio advertising media options. 2 RJ Mention A subtle form of FM Radio advertising , popular RJs talk about the brand on radio. FM Stations charge a premium for advertising on radio FM through RJ mentions 3 Sponsorship tag Brands can sponsor a popular program on radio. FM Stations provide sp...