Advantages of advertising in FM Radio

Advantages of advertising in FM Radio

• Radio sells with immediacy, intimacy and it sells everywhere.
• Radio stars in the theater of the mind and escapes advertising clutter.
• Radio is the cost effective medium and a targeted way of advertising.
• Radio is an active media and its reach is nice.

List of FM Radio Advertising options

	Option	Explanation
1	Jingle advertising	Most popular media option for FM Radio Advertising. Radio jingle is played which can be anywhere between 10 seconds to 2 minutes. Advertising rates for jingle is the lowest rate among all other radio advertising media options.
2	RJ Mention	A subtle form of FM Radio advertising, popular RJs talk about the brand on radio. FM Stations charge a premium for advertising on radio FM through RJ mentions
3	Sponsorship tag	Brands can sponsor a popular program on radio. FM Stations provide sponsorship tags for free as a part of the FM Radio advertising package.
4	Radio Contest	Brands can give away prizes to FM Radio listeners who participate in contests run by popular RJs on their radio shows. An interesting FM Radio advertising format which comes at a premium on regular FM radio advertising rate.
5	Time Check	Brands can sponsor time check on the FM Radio. An FM advertising format suitable for long term advertisers.
6	Studio Shift	Radio RJs can come and cover the event at advertiser location. This is one of the most expensive FM Radio advertisement option and radio stations charge a heavy premium on the regular card rate of FM Radio advertising.
7	Roadblock	Brands can choose to play only their ads for a given period of time. This FM advertising options give brands an opportunity to reach out in a non cluttered environment on Radio. As this is a premium advertising option on FM radio, advertisers pay a premium of regular FM radio advertising rate.